The Sonar logo draws its inspiration from the distinctive architecture of the buildings that host the festival. The flowing lines of the nighttime venue were blended with the rounded, sculptural details of the daytime building, creating a visual that mirrors the dual nature of the event. These architectural elements not only reflect the physical spaces of the festival but also evoke the undulating forms of sound waves that can be seen on DJ decks and audio visualizers, bridging the worlds of design and music.
The use of contrasting bright and dark colours in the logo symbolizes the festival’s dynamic transition from day to night, capturing the essence of Sonar’s immersive, round-the-clock energy. Altogether, the logo becomes a visual metaphor for rhythm, contrast, and connection which are core themes that define the Sonar experience.
