Service Charge, a printed publication that offers a unique, three-point perspective on the hospitality industry in Ireland capturing insights from the viewpoint of the consumer the employee, and the employer. Through a blend of personal commentary and real-world observation, the publication shines a light on the current state of the sector, sharing in my own lived experiences working within it.
Each chapter is punctuated by humorous and brutally honest spreads that reveal my internal monologue, often at odds with the polite, filtered tone expected in customer-facing roles. This narrative voice is central to the book’s tone, lightening the intensity of the subject matter with sharp wit and relatability. The comedic interjections are designed to keep readers not just engaged and entertained, but also empathetic to the often-overlooked realities of hospitality work.
Visually, Service Charge embraces a bold, experimental aesthetic through its use of typography and photography. The design captures the chaos and unpredictability of life in hospitality, from erratic shift patterns to unpredictable clientele. The visual language mirrors the constant tension and flux of the floor, where no two days ever play out the same.

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